youtube studio monetization option

 One of the things I admire most about creators is their incredible range of talents and skills. They’re storytellers, directors, editors, marketers, and entrepreneurs — all in one. To give creators the opportunities they need to find success, YouTube has evolved from being just a place where people upload and share videos. It’s now a destination where creators can find new audiences, connect with fans in different ways, and build growing businesses.

Today, with the launch of the Shorts Fund, creators and artists now have 10 ways to make money and build a business on YouTube. Here’s how:

1. Shorts Fund

The YouTube Shorts Fund, a $100M fund distributed over 2021-2022, launches today! Each month, we'll reach out to thousands of eligible creators to claim a payment from the Fund - creators can make anywhere from $100 to $10,000 based on viewership and engagement on their Shorts. The Shorts Fund is the first step in our journey to build a monetization model for Shorts on YouTube and is not  limited to just creators in YPP — any creator that meets our eligibility criteria can participate. Check out all the details here.

2. Ads

Ads have been at the core of creators’ revenue streams, and continue to be the main way that creators can earn money on YouTube. Creators receive the majority of the revenue generated from ads on YouTube.

3. YouTube Premium

YouTube Premium is a paid subscription option which enables members to enjoy ad-free content, background playback, downloads, and premium access to the YouTube Music app. The majority of subscription revenue goes to YouTube partners.

4. Channel memberships

With channel memberships, creators can offer exclusive perks and content to viewers who join their channel as a monthly paying member at prices set by the creator.

5. Super Chat 

Fans watching livestreams and Premieres can purchase a Super Chat: a highlighted message in the chat stream that stands out from the crowd to get even more of their favorite creator’s attention.

10. YouTube Brand Connect

Through YouTube Brand Connect (previously known as FameBit), we’ve been making it easier for creators and brands to create branded content that is both authentic and effective. BrandConnect brings insights, measurement, and industry expertise to the influencer marketing landscape -- seamlessly connecting brands, creators, and fans.